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Lenscraft Studio

web

client
Lenscraft Studio
year
2024
role
Web design and development
stack
Astro, Cloudinary, Netlify

overview

Lenscraft Studio books weddings a year in advance, and almost every booking starts with the portfolio. The previous site cropped images into rigid tiles and buried pricing three clicks deep. I designed a full-bleed, gallery-first website with proofing galleries, transparent packages and a contact flow tuned for couples browsing on phones.

challenge

Photography sites live or die on image quality, yet full-resolution galleries can grind mobile connections to a halt. The studio also needed private client galleries with expiring links, without paying for a separate proofing service.

approach

I built responsive image pipelines that serve art-directed crops per breakpoint, added private password-less galleries with expiring links, and rewrote the enquiry form to capture dates, venues and package interest up front so fewer messages go back and forth.

what was included

  • Full-bleed portfolio galleries with art-directed crops
  • Private client proofing galleries with expiring links
  • Packages and availability checker on one page
  • Enquiry flow capturing date, venue and package

outcome

Couples now arrive at first calls having already compared packages and checked their date. The photographer sends proofing links straight from the same site, and portfolio updates take minutes instead of an afternoon with a developer.

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