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Origin Coffee

web

client: Origin Coffee Roasters
year: 2024
role: Web development and SEO
stack: Astro, Headless CMS, Stripe

overview

Origin roasts single-origin beans and sells subscriptions to home brewers. Their old shop buried the subscription option and ranked for almost nothing beyond the brand name. I rebuilt the storefront around subscriptions, added brew guides that answer the questions new drinkers actually ask, and cleaned up the technical SEO from the ground up.

challenge

Coffee buyers need to trust roast dates, grind options and delivery rhythm before subscribing — all while the roastery ships hundreds of parcels a week. The content had to educate without lecturing, and every guide needed to earn its search traffic honestly.

approach

I structured beans, brew methods and guides as linked content, built a subscription manager where customers pause or swap beans in two clicks, and shipped a technical SEO baseline: sitemaps, structured data, meta discipline and genuinely fast pages.

what was included

Subscription storefront with pause-and-swap management
Brew guides linked to the beans they suit
Technical SEO baseline with structured data
Wholesale enquiry flow for cafes and offices

A spacious modern open-plan office with natural lighting.

A man working at a laptop late at night in a warm room.

outcome

Guides now bring in readers who have never heard of the roastery and convert a steady share of them into subscribers. Support tickets about pausing subscriptions all but disappeared once customers could manage plans themselves.

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